TSI: An Ad Text Strength Indicator using Text-to-CTR and Semantic-Ad-Similarity.
Shaunak Mishra|Changwei Hu|Manisha Verma|Kevin Yen|Yifan Hu|Maxim Sviridenko
| Anthology ID: | DBLP:conf/cikm/MishraHVYHS21 |
|---|---|
| Volume: | CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1 - 5, 2021 |
| Year: | 2021 |
| Venue: | International Conference on Information and Knowledge Management (CIKM) |
| Publisher: | ACM |
| Pages: | 4036-4045 |
| URL: | https://doi.org/10.1145/3459637.3481957 |
| DOI: | https://doi.org/10.1145/3459637.3481957 |
| DBLP: | conf/cikm/MishraHVYHS21 |
| BibTeX: |
@inproceedings{mishra-2021-tsi,
author = {Shaunak Mishra and
Changwei Hu and
Manisha Verma and
Kevin Yen and
Yifan Hu and
Maxim Sviridenko},
editor = {Gianluca Demartini and
Guido Zuccon and
J. Shane Culpepper and
Zi Huang and
Hanghang Tong},
title = {{TSI: An Ad Text Strength Indicator using Text-to-CTR and Semantic-Ad-Similarity}},
booktitle = {{CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1 - 5, 2021}},
pages = {4036--4045},
publisher = {ACM},
year = {2021},
url = {https://doi.org/10.1145/3459637.3481957},
doi = {https://doi.org/10.1145/3459637.3481957}
}