Learning Optimal Personalised Reservation Prices in Impression Ad Auctions with Mixture Density Networks.

@inproceedings{moor-2025-learning, author = {Dmitrii Moor and Emma Zetterdahl and Paul van Vliet and Zhenwen Dai and Mounia Lalmas}, editor = {Meeyoung Cha and Carl Yang and Senjuti Basu Roy and Chanyoung Park and Zhenhui Jessie Li and Noseong Park and Carl Yang and Senjuti Basu Roy and Zhenhui Jessie Li and Jaap Kamps and Kijung Shin and Bryan Hooi and Lifang He}, title = {{Learning Optimal Personalised Reservation Prices in Impression Ad Auctions with Mixture Density Networks}}, booktitle = {{Proceedings of the 34th ACM International Conference on Information and Knowledge Management, CIKM 2025, Seoul, Republic of Korea, November 10-14, 2025}}, pages = {2159--2168}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3746252.3761070}, doi = {https://doi.org/10.1145/3746252.3761070} }