Uplift Modeling: From Causal Inference to Personalization.

@inproceedings{moraes-2023-uplift, author = {Felipe Moraes and Hugo Manuel Proen\c{c}a and Anastasiia Kornilova and Javier Albert and Dmitri Goldenberg}, editor = {Ingo Frommholz and Frank Hopfgartner and Mark Lee and Michael P. Oakes and Mounia Lalmas-Roelleke and Min Zhang and Rodrygo L. T. Santos}, title = {{Uplift Modeling: From Causal Inference to Personalization}}, booktitle = {{Proceedings of the 32nd ACM International Conference on Information and Knowledge Management, CIKM 2023, Birmingham, United Kingdom, October 21-25, 2023}}, pages = {5212--5215}, publisher = {ACM}, year = {2023}, url = {https://doi.org/10.1145/3583780.3615298}, doi = {https://doi.org/10.1145/3583780.3615298} }