Optimal Real-Time Bidding Strategy for Position Auctions in Online Advertising.

@inproceedings{ou-2023-optimal, author = {Weitong Ou and Bo Chen and Weiwen Liu and Xinyi Dai and Weinan Zhang and Wei Xia and Xuan Li and Ruiming Tang and Yong Yu}, editor = {Ingo Frommholz and Frank Hopfgartner and Mark Lee and Michael P. Oakes and Mounia Lalmas-Roelleke and Min Zhang and Rodrygo L. T. Santos}, title = {{Optimal Real-Time Bidding Strategy for Position Auctions in Online Advertising}}, booktitle = {{Proceedings of the 32nd ACM International Conference on Information and Knowledge Management, CIKM 2023, Birmingham, United Kingdom, October 21-25, 2023}}, pages = {4766--4772}, publisher = {ACM}, year = {2023}, url = {https://doi.org/10.1145/3583780.3614727}, doi = {https://doi.org/10.1145/3583780.3614727} }