Forecasting Ad-Impressions on Online Retail Websites using Non-homogeneous Hawkes Processes.

@inproceedings{parmar-2017-forecasting, author = {Krunal Parmar and Samuel Bushi and Sourangshu Bhattacharya and Surender Kumar}, editor = {Ee-Peng Lim and Marianne Winslett and Mark Sanderson and Ada Wai-Chee Fu and Jimeng Sun and J. Shane Culpepper and Eric Lo and Joyce C. Ho and Debora Donato and Rakesh Agrawal and Yu Zheng and Carlos Castillo and Aixin Sun and Vincent S. Tseng and Chenliang Li}, title = {{Forecasting Ad-Impressions on Online Retail Websites using Non-homogeneous Hawkes Processes}}, booktitle = {{Proceedings of the 2017 ACM on Conference on Information and Knowledge Management, CIKM 2017, Singapore, November 06 - 10, 2017}}, pages = {1089--1098}, publisher = {ACM}, year = {2017}, url = {https://doi.org/10.1145/3132847.3133017}, doi = {https://doi.org/10.1145/3132847.3133017} }