Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising.

@inproceedings{ren-2018-learning, author = {Kan Ren and Yuchen Fang and Weinan Zhang and Shuhao Liu and Jiajun Li and Ya Zhang and Yong Yu and Jun Wang}, editor = {Alfredo Cuzzocrea and James Allan and Norman W. Paton and Divesh Srivastava and Rakesh Agrawal and Andrei Z. Broder and Mohammed J. Zaki and K. Sel\c{c}uk Candan and Alexandros Labrinidis and Assaf Schuster and Haixun Wang}, title = {{Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising}}, booktitle = {{Proceedings of the 27th ACM International Conference on Information and Knowledge Management, CIKM 2018, Torino, Italy, October 22-26, 2018}}, pages = {1433--1442}, publisher = {ACM}, year = {2018}, url = {https://doi.org/10.1145/3269206.3271677}, doi = {https://doi.org/10.1145/3269206.3271677} }