A unified optimization framework for auction and guaranteed delivery in online advertising.
Konstantin Salomatin|Tie-Yan Liu|Yiming Yang
| Anthology ID: | DBLP:conf/cikm/SalomatinLY12 |
|---|---|
| Volume: | 21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012 |
| Year: | 2012 |
| Venue: | International Conference on Information and Knowledge Management (CIKM) |
| Publisher: | ACM |
| Pages: | 2005-2009 |
| URL: | https://doi.org/10.1145/2396761.2398561 |
| DOI: | https://doi.org/10.1145/2396761.2398561 |
| DBLP: | conf/cikm/SalomatinLY12 |
| BibTeX: |
@inproceedings{salomatin-2012-unified,
author = {Konstantin Salomatin and
Tie-Yan Liu and
Yiming Yang},
editor = {Xue-wen Chen and
Guy Lebanon and
Haixun Wang and
Mohammed J. Zaki},
title = {{A unified optimization framework for auction and guaranteed delivery in online advertising}},
booktitle = {{21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012}},
pages = {2005--2009},
publisher = {ACM},
year = {2012},
url = {https://doi.org/10.1145/2396761.2398561},
doi = {https://doi.org/10.1145/2396761.2398561}
}