Attribution IQ: Scalable Game Theoretic Attribution in Web Analytics.

Ritwik Sinha|Ivan Andrus|Trevor Paulsen


Anthology ID:DBLP:conf/cikm/SinhaAP20
Volume:CIKM '20: The 29th ACM International Conference on Information and Knowledge Management, Virtual Event, Ireland, October 19-23, 2020
Year:2020
Venue:International Conference on Information and Knowledge Management (CIKM)
Publisher:ACM
Pages:3461-3464
URL:https://doi.org/10.1145/3340531.3417437
DOI:https://doi.org/10.1145/3340531.3417437
DBLP:conf/cikm/SinhaAP20
BibTeX:
@inproceedings{sinha-2020-attribution, author = {Ritwik Sinha and Ivan Andrus and Trevor Paulsen}, editor = {Mathieu d'Aquin and Stefan Dietze and Claudia Hauff and Edward Curry and Philippe Cudr\'{e}-Mauroux}, title = {{Attribution IQ: Scalable Game Theoretic Attribution in Web Analytics}}, booktitle = {{CIKM '20: The 29th ACM International Conference on Information and Knowledge Management, Virtual Event, Ireland, October 19-23, 2020}}, pages = {3461--3464}, publisher = {ACM}, year = {2020}, url = {https://doi.org/10.1145/3340531.3417437}, doi = {https://doi.org/10.1145/3340531.3417437} }