Learning to rank audience for behavioral targeting in display ads.

@inproceedings{tang-2011-learning, author = {Jian Tang and Ning Liu and Jun Yan and Yelong Shen and Shaodan Guo and Bin Gao and Shuicheng Yan and Ming Zhang}, editor = {Craig Macdonald and Iadh Ounis and Ian Ruthven}, title = {{Learning to rank audience for behavioral targeting in display ads}}, booktitle = {{Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011}}, pages = {605--610}, publisher = {ACM}, year = {2011}, url = {https://doi.org/10.1145/2063576.2063666}, doi = {https://doi.org/10.1145/2063576.2063666} }