Retrieval models for audience selection in display advertising.

@inproceedings{tyler-2011-retrieval, author = {Sarah K. Tyler and Sandeep Pandey and Evgeniy Gabrilovich and Vanja Josifovski}, editor = {Craig Macdonald and Iadh Ounis and Ian Ruthven}, title = {{Retrieval models for audience selection in display advertising}}, booktitle = {{Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011}}, pages = {593--598}, publisher = {ACM}, year = {2011}, url = {https://doi.org/10.1145/2063576.2063664}, doi = {https://doi.org/10.1145/2063576.2063664} }