Learning to predict the cost-per-click for your ad words.
| Anthology ID: | DBLP:conf/cikm/WangC12 |
|---|---|
| Volume: | 21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012 |
| Year: | 2012 |
| Venue: | International Conference on Information and Knowledge Management (CIKM) |
| Publisher: | ACM |
| Pages: | 2291-2294 |
| URL: | https://doi.org/10.1145/2396761.2398623 |
| DOI: | https://doi.org/10.1145/2396761.2398623 |
| DBLP: | conf/cikm/WangC12 |
| BibTeX: |
@inproceedings{wang-2012-learning,
author = {Chieh-Jen Wang and
Hsin-Hsi Chen},
editor = {Xue-wen Chen and
Guy Lebanon and
Haixun Wang and
Mohammed J. Zaki},
title = {{Learning to predict the cost-per-click for your ad words}},
booktitle = {{21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012}},
pages = {2291--2294},
publisher = {ACM},
year = {2012},
url = {https://doi.org/10.1145/2396761.2398623},
doi = {https://doi.org/10.1145/2396761.2398623}
}