A language model approach to capture commercial intent and information relevance for sponsored search.

@inproceedings{wang-2011-language, author = {Lei Wang and Mingjiang Ye and Yu Zou}, editor = {Craig Macdonald and Iadh Ounis and Ian Ruthven}, title = {{A language model approach to capture commercial intent and information relevance for sponsored search}}, booktitle = {{Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011}}, pages = {599--604}, publisher = {ACM}, year = {2011}, url = {https://doi.org/10.1145/2063576.2063665}, doi = {https://doi.org/10.1145/2063576.2063665} }