Probabilistic macro behavioral targeting.

@inproceedings{xie-2012-probabilistic, author = {Yusheng Xie and Yu Cheng and Daniel Honbo and Kunpeng Zhang and Ankit Agrawal and Alok N. Choudhary and Yi Gao and Jiangtao Gou}, editor = {Jalal Mahmud and James Caverlee and Jeffrey Nichols and John O'Donovan and Michelle X. Zhou}, title = {{Probabilistic macro behavioral targeting}}, booktitle = {{Proceedings of the 2012 workshop on Data-driven User Behavioral Modelling and Mining from Social Media, DUBMMSM 2012, October 29, 2012, Maui, Hawaii, USA}}, pages = {7--10}, publisher = {ACM}, year = {2012}, url = {https://doi.org/10.1145/2390131.2390135}, doi = {https://doi.org/10.1145/2390131.2390135} }