Do ads compete or collaborate?: designing click models with full relationship incorporated.

Xin Xin|Irwin King|Ritesh Agrawal|Michael R. Lyu|Heyan Huang


Anthology ID:DBLP:conf/cikm/XinKALH12
Volume:21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012
Year:2012
Venue:International Conference on Information and Knowledge Management (CIKM)
Publisher:ACM
Pages:1839-1843
URL:https://doi.org/10.1145/2396761.2398528
DOI:https://doi.org/10.1145/2396761.2398528
DBLP:conf/cikm/XinKALH12
BibTeX:
@inproceedings{xin-2012-ads, author = {Xin Xin and Irwin King and Ritesh Agrawal and Michael R. Lyu and Heyan Huang}, editor = {Xue-wen Chen and Guy Lebanon and Haixun Wang and Mohammed J. Zaki}, title = {{Do ads compete or collaborate?: designing click models with full relationship incorporated}}, booktitle = {{21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012}}, pages = {1839--1843}, publisher = {ACM}, year = {2012}, url = {https://doi.org/10.1145/2396761.2398528}, doi = {https://doi.org/10.1145/2396761.2398528} }