Do ads compete or collaborate?: designing click models with full relationship incorporated.
Xin Xin|Irwin King|Ritesh Agrawal|Michael R. Lyu|Heyan Huang
| Anthology ID: | DBLP:conf/cikm/XinKALH12 |
|---|---|
| Volume: | 21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012 |
| Year: | 2012 |
| Venue: | International Conference on Information and Knowledge Management (CIKM) |
| Publisher: | ACM |
| Pages: | 1839-1843 |
| URL: | https://doi.org/10.1145/2396761.2398528 |
| DOI: | https://doi.org/10.1145/2396761.2398528 |
| DBLP: | conf/cikm/XinKALH12 |
| BibTeX: |
@inproceedings{xin-2012-ads,
author = {Xin Xin and
Irwin King and
Ritesh Agrawal and
Michael R. Lyu and
Heyan Huang},
editor = {Xue-wen Chen and
Guy Lebanon and
Haixun Wang and
Mohammed J. Zaki},
title = {{Do ads compete or collaborate?: designing click models with full relationship incorporated}},
booktitle = {{21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012}},
pages = {1839--1843},
publisher = {ACM},
year = {2012},
url = {https://doi.org/10.1145/2396761.2398528},
doi = {https://doi.org/10.1145/2396761.2398528}
}