USE-LTV: Customer LifeTime Value Prediction via Uncertain Sequence Modeling in Baidu Ads.

@inproceedings{yang-2025-useltv, author = {Lei Yang and Jiahui Zhang and Guoyu Liu and Houzhi Wang and Zhiyuan Zhou and Xiaohui Zhao}, editor = {Meeyoung Cha and Carl Yang and Senjuti Basu Roy and Chanyoung Park and Zhenhui Jessie Li and Noseong Park and Carl Yang and Senjuti Basu Roy and Zhenhui Jessie Li and Jaap Kamps and Kijung Shin and Bryan Hooi and Lifang He}, title = {{USE-LTV: Customer LifeTime Value Prediction via Uncertain Sequence Modeling in Baidu Ads}}, booktitle = {{Proceedings of the 34th ACM International Conference on Information and Knowledge Management, CIKM 2025, Seoul, Republic of Korea, November 10-14, 2025}}, pages = {5417--5421}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3746252.3760876}, doi = {https://doi.org/10.1145/3746252.3760876} }