Improving Ad Click Prediction by Considering Non-displayed Events.

@inproceedings{yuan-2019-improving, author = {Bo-Wen Yuan and Jui-Yang Hsia and Mengyuan Yang and Hong Zhu and Chih-Yao Chang and Zhenhua Dong and Chih-Jen Lin}, editor = {Wenwu Zhu and Dacheng Tao and Xueqi Cheng and Peng Cui and Elke A. Rundensteiner and David Carmel and Qi He and Jeffrey Xu Yu}, title = {{Improving Ad Click Prediction by Considering Non-displayed Events}}, booktitle = {{Proceedings of the 28th ACM International Conference on Information and Knowledge Management, CIKM 2019, Beijing, China, November 3-7, 2019}}, pages = {329--338}, publisher = {ACM}, year = {2019}, url = {https://doi.org/10.1145/3357384.3358058}, doi = {https://doi.org/10.1145/3357384.3358058} }