Learning click models via probit bayesian inference.

@inproceedings{zhang-2010-learning, author = {Yuchen Zhang and Dong Wang and Gang Wang and Weizhu Chen and Zhihua Zhang and Botao Amber Hu and Li Zhang}, editor = {Jimmy Huang and Nick Koudas and Gareth J. F. Jones and Xindong Wu and Kevyn Collins-Thompson and Aijun An}, title = {{Learning click models via probit bayesian inference}}, booktitle = {{Proceedings of the 19th ACM Conference on Information and Knowledge Management, CIKM 2010, Toronto, Ontario, Canada, October 26-30, 2010}}, pages = {439--448}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1871437.1871496}, doi = {https://doi.org/10.1145/1871437.1871496} }