What You Look Matters?: Offline Evaluation of Advertising Creatives for Cold-start Problem.

@inproceedings{zhao-2019-look, author = {Zhichen Zhao and Lei Li and Bowen Zhang and Meng Wang and Yuning Jiang and Li Xu and Fengkun Wang and Wei-Ying Ma}, editor = {Wenwu Zhu and Dacheng Tao and Xueqi Cheng and Peng Cui and Elke A. Rundensteiner and David Carmel and Qi He and Jeffrey Xu Yu}, title = {{What You Look Matters?: Offline Evaluation of Advertising Creatives for Cold-start Problem}}, booktitle = {{Proceedings of the 28th ACM International Conference on Information and Knowledge Management, CIKM 2019, Beijing, China, November 3-7, 2019}}, pages = {2605--2613}, publisher = {ACM}, year = {2019}, url = {https://doi.org/10.1145/3357384.3357813}, doi = {https://doi.org/10.1145/3357384.3357813} }