Personalized Multi Modal Alignment Encoding for CTR-Recommendation in WeChat.

@inproceedings{zheng-2025-personalized, author = {Jiawei Zheng and Hao Gu and Lingling Yi and Jie Wen and Chuan Chen}, editor = {Meeyoung Cha and Carl Yang and Senjuti Basu Roy and Chanyoung Park and Zhenhui Jessie Li and Noseong Park and Carl Yang and Senjuti Basu Roy and Zhenhui Jessie Li and Jaap Kamps and Kijung Shin and Bryan Hooi and Lifang He}, title = {{Personalized Multi Modal Alignment Encoding for CTR-Recommendation in WeChat}}, booktitle = {{Proceedings of the 34th ACM International Conference on Information and Knowledge Management, CIKM 2025, Seoul, Republic of Korea, November 10-14, 2025}}, pages = {6301--6308}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3746252.3761525}, doi = {https://doi.org/10.1145/3746252.3761525} }