Evaluating reward and risk for vertical selection.

@inproceedings{zhou-2012-evaluating, author = {Ke Zhou and Ronan Cummins and Mounia Lalmas and Joemon M. Jose}, editor = {Xue-wen Chen and Guy Lebanon and Haixun Wang and Mohammed J. Zaki}, title = {{Evaluating reward and risk for vertical selection}}, booktitle = {{21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012}}, pages = {2631--2634}, publisher = {ACM}, year = {2012}, url = {https://doi.org/10.1145/2396761.2398709}, doi = {https://doi.org/10.1145/2396761.2398709} }