A Generalized Propensity Learning Framework for Unbiased Post-Click Conversion Rate Estimation.

@inproceedings{zhou-2023-generalized, author = {Yuqing Zhou and Tianshu Feng and Mingrui Liu and Ziwei Zhu}, editor = {Ingo Frommholz and Frank Hopfgartner and Mark Lee and Michael P. Oakes and Mounia Lalmas-Roelleke and Min Zhang and Rodrygo L. T. Santos}, title = {{A Generalized Propensity Learning Framework for Unbiased Post-Click Conversion Rate Estimation}}, booktitle = {{Proceedings of the 32nd ACM International Conference on Information and Knowledge Management, CIKM 2023, Birmingham, United Kingdom, October 21-25, 2023}}, pages = {3554--3563}, publisher = {ACM}, year = {2023}, url = {https://doi.org/10.1145/3583780.3614760}, doi = {https://doi.org/10.1145/3583780.3614760} }