All about Sample-Size Calculations for A/B Testing: Novel Extensions & Practical Guide.

@inproceedings{zhou-2023-samplesize, author = {Jing Zhou and Jiannan Lu and Anas Shallah}, editor = {Ingo Frommholz and Frank Hopfgartner and Mark Lee and Michael P. Oakes and Mounia Lalmas-Roelleke and Min Zhang and Rodrygo L. T. Santos}, title = {{All about Sample-Size Calculations for A/B Testing: Novel Extensions & Practical Guide}}, booktitle = {{Proceedings of the 32nd ACM International Conference on Information and Knowledge Management, CIKM 2023, Birmingham, United Kingdom, October 21-25, 2023}}, pages = {3574--3583}, publisher = {ACM}, year = {2023}, url = {https://doi.org/10.1145/3583780.3614779}, doi = {https://doi.org/10.1145/3583780.3614779} }