Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges.

@inproceedings{barajas-2022-online, author = {Joel Barajas and Narayan Bhamidipati and James G. Shanahan}, editor = {Matthias Hagen and Suzan Verberne and Craig Macdonald and Christin Seifert and Krisztian Balog and Kjetil N{\o}rv{\aa}g and Vinay Setty}, title = {{Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges}}, booktitle = {{Advances in Information Retrieval - 44th European Conference on IR Research, ECIR 2022, Stavanger, Norway, April 10-14, 2022, Proceedings, Part II}}, series = {Lecture Notes in Computer Science}, volume = {13186}, pages = {575--581}, publisher = {Springer}, year = {2022}, url = {https://doi.org/10.1007/978-3-030-99739-7_72}, doi = {https://doi.org/10.1007/978-3-030-99739-7_72} }