Ad Retrieval Systems in vitro and in vivo: Knowledge-Based Approaches to Computational Advertising.

@inproceedings{gabrilovich-2011-ad, author = {Evgeniy Gabrilovich}, editor = {Paul D. Clough and Colum Foley and Cathal Gurrin and Gareth J. F. Jones and Wessel Kraaij and Hyowon Lee and Vanessa Murdock}, title = {{Ad Retrieval Systems in vitro and in vivo: Knowledge-Based Approaches to Computational Advertising}}, booktitle = {{Advances in Information Retrieval - 33rd European Conference on IR Research, ECIR 2011, Dublin, Ireland, April 18-21, 2011. Proceedings}}, series = {Lecture Notes in Computer Science}, volume = {6611}, pages = {4--5}, publisher = {Springer}, year = {2011}, url = {https://doi.org/10.1007/978-3-642-20161-5_2}, doi = {https://doi.org/10.1007/978-3-642-20161-5_2} }