Display Ads Contextual Relevance Modeling with LLM Labels.

@inproceedings{gan-2026-display, author = {Chao Gan and Fan Yang and Fangping Huang and Weijie Yuan and Nahid Anwar and Musen Wen and Konstantin Shmakov and Hong Yao and Kuang-chih Lee}, editor = {Ricardo Campos and Adam Jatowt and Yanyan Lan and Mohammad Aliannejadi and Christine Bauer and Sean MacAvaney and Avishek Anand and Zhaochun Ren and Suzan Verberne and Nan Bai and Masoud Mansoury}, title = {{Display Ads Contextual Relevance Modeling with LLM Labels}}, booktitle = {{Advances in Information Retrieval - 48th European Conference on Information Retrieval, ECIR 2026, Delft, The Netherlands, March 29 - April 2, 2026, Proceedings, Part IV}}, series = {Lecture Notes in Computer Science}, volume = {16486}, pages = {100--104}, publisher = {Springer}, year = {2026}, url = {https://doi.org/10.1007/978-3-032-21321-1_14}, doi = {https://doi.org/10.1007/978-3-032-21321-1_14} }