Sponsored Search Ad Selection by Keyword Structure Analysis.

@inproceedings{hui-2013-sponsored, author = {Kai Hui and Bin Gao and Ben He and Tiejian Luo}, editor = {Pavel Serdyukov and Pavel Braslavski and Sergei O. Kuznetsov and Jaap Kamps and Stefan M. R\"{u}ger and Eugene Agichtein and Ilya Segalovich and Emine Yilmaz}, title = {{Sponsored Search Ad Selection by Keyword Structure Analysis}}, booktitle = {{Advances in Information Retrieval - 35th European Conference on IR Research, ECIR 2013, Moscow, Russia, March 24-27, 2013. Proceedings}}, series = {Lecture Notes in Computer Science}, volume = {7814}, pages = {230--241}, publisher = {Springer}, year = {2013}, url = {https://doi.org/10.1007/978-3-642-36973-5_20}, doi = {https://doi.org/10.1007/978-3-642-36973-5_20} }