Neural Feature Embedding for User Response Prediction in Real-Time Bidding (RTB).

@inproceedings{shioji-2017-neural, author = {Enno Shioji and Masayuki Arai and Fabio Crestani}, editor = {Ludovico Boratto and Giovanni Stilo and Andreas Kaltenbrunner and Giovanni Stilo}, title = {{Neural Feature Embedding for User Response Prediction in Real-Time Bidding (RTB)}}, booktitle = {{Proceedings of the Workshop on Social Media for Personalization and Search co-located with 39th European Conference on Information Retrieval, SoMePeAS@ECIR 2017, Aberdeen, Scotland, UK, April 9, 2017}}, series = {CEUR Workshop Proceedings}, volume = {1840}, pages = {8--13}, publisher = {CEUR-WS.org}, year = {2017}, url = {https://ceur-ws.org/Vol-1840/paper_2.pdf} }