Implicit Look-Alike Modelling in Display Ads - Transfer Collaborative Filtering to CTR Estimation.

@inproceedings{zhang-2016-implicit, author = {Weinan Zhang and Lingxi Chen and Jun Wang}, editor = {Nicola Ferro and Fabio Crestani and Marie-Francine Moens and Josiane Mothe and Fabrizio Silvestri and Giorgio Maria Di Nunzio and Claudia Hauff and Gianmaria Silvello}, title = {{Implicit Look-Alike Modelling in Display Ads - Transfer Collaborative Filtering to CTR Estimation}}, booktitle = {{Advances in Information Retrieval - 38th European Conference on IR Research, ECIR 2016, Padua, Italy, March 20-23, 2016. Proceedings}}, series = {Lecture Notes in Computer Science}, volume = {9626}, pages = {589--601}, publisher = {Springer}, year = {2016}, url = {https://doi.org/10.1007/978-3-319-30671-1_43}, doi = {https://doi.org/10.1007/978-3-319-30671-1_43} }