You Are What You Bought: Generating Customer Personas for E-commerce Applications.

@inproceedings{shi-2025-bought, author = {Yimin Shi and Yang Fei and Shiqi Zhang and Haixun Wang and Xiaokui Xiao}, editor = {Nicola Ferro and Maria Maistro and Gabriella Pasi and Omar Alonso and Andrew Trotman and Suzan Verberne}, title = {{You Are What You Bought: Generating Customer Personas for E-commerce Applications}}, booktitle = {{Proceedings of the 48th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2025, Padua, Italy, July 13-18, 2025}}, pages = {1810--1819}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3726302.3730118}, doi = {https://doi.org/10.1145/3726302.3730118} }