How Trendyol Enables Trustworthy A/B Testing at E-Commerce Scale Through Integrated Statistical Methodologies.

@inproceedings{acar-2026-trendyol, author = {Serhat Mirkan Acar and Damla Hizli Sert and Kaya Tatar}, editor = {Hannah Bast and Alistair Moffat and Falk Scholer and Marc Najork and Min Zhang and Hannah Bast and Marc Najork and Min Zhang}, title = {{How Trendyol Enables Trustworthy A/B Testing at E-Commerce Scale Through Integrated Statistical Methodologies}}, booktitle = {{Proceedings of the 49th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2026, MelbourneVICAustralia, July 20-24, 2026}}, pages = {4438--4442}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3805712.3808452}, doi = {https://doi.org/10.1145/3805712.3808452} }