On peculiarities of positional effects in sponsored search.

@inproceedings{alipov-2014-peculiarities, author = {Vyacheslav Alipov and Valery A. Topinsky and Ilya Trofimov}, editor = {Shlomo Geva and Andrew Trotman and Peter Bruza and Charles L. A. Clarke and Kalervo J\"{a}rvelin}, title = {{On peculiarities of positional effects in sponsored search}}, booktitle = {{The 37th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR '14, Gold Coast , QLD, Australia - July 06 - 11, 2014}}, pages = {1015--1018}, publisher = {ACM}, year = {2014}, url = {https://doi.org/10.1145/2600428.2609498}, doi = {https://doi.org/10.1145/2600428.2609498} }