ZIPBid: Hierarchical Zero-shot Incremental Spend Planning for Auto-bidding.

@inproceedings{bai-2026-zipbid, author = {Yunke Bai and Wenzheng Shu and Jinan Pang and Wentao Bai and Yunshan Peng and Ji Wu and Yanxiang Zeng and Kaiyuan Li and Xialong Liu}, editor = {Hannah Bast and Alistair Moffat and Falk Scholer and Marc Najork and Min Zhang and Hannah Bast and Marc Najork and Min Zhang}, title = {{ZIPBid: Hierarchical Zero-shot Incremental Spend Planning for Auto-bidding}}, booktitle = {{Proceedings of the 49th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2026, MelbourneVICAustralia, July 20-24, 2026}}, pages = {3598--3601}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3805712.3809908}, doi = {https://doi.org/10.1145/3805712.3809908} }