GMCM: Graph-based Micro-behavior Conversion Model for Post-click Conversion Rate Estimation.
Wentian Bao|Hong Wen|Sha Li|Xiao-Yang Liu|Quan Lin|Keping Yang
| Anthology ID: | DBLP:conf/sigir/BaoWLLLY20 |
|---|---|
| Volume: | Proceedings of the 43rd International ACM SIGIR conference on research and development in Information Retrieval, SIGIR 2020, Virtual Event, China, July 25-30, 2020 |
| Year: | 2020 |
| Venue: | Annual International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) |
| Publisher: | ACM |
| Pages: | 2201-2210 |
| URL: | https://doi.org/10.1145/3397271.3401425 |
| DOI: | https://doi.org/10.1145/3397271.3401425 |
| DBLP: | conf/sigir/BaoWLLLY20 |
| BibTeX: |
@inproceedings{bao-2020-gmcm,
author = {Wentian Bao and
Hong Wen and
Sha Li and
Xiao-Yang Liu and
Quan Lin and
Keping Yang},
editor = {Jimmy Huang and
Yi Chang and
Xueqi Cheng and
Jaap Kamps and
Vanessa Murdock and
Ji-Rong Wen and
Yiqun Liu},
title = {{GMCM: Graph-based Micro-behavior Conversion Model for Post-click Conversion Rate Estimation}},
booktitle = {{Proceedings of the 43rd International ACM SIGIR conference on research and development in Information Retrieval, SIGIR 2020, Virtual Event, China, July 25-30, 2020}},
pages = {2201--2210},
publisher = {ACM},
year = {2020},
url = {https://doi.org/10.1145/3397271.3401425},
doi = {https://doi.org/10.1145/3397271.3401425}
}