Context transfer in search advertising.

@inproceedings{becker-2009-context, author = {Hila Becker and Andrei Z. Broder and Evgeniy Gabrilovich and Vanja Josifovski and Bo Pang}, editor = {James Allan and ChengXiang Zhai and Javed A. Aslam and Mark Sanderson and ChengXiang Zhai and Javed A. Aslam and Justin Zobel}, title = {{Context transfer in search advertising}}, booktitle = {{Proceedings of the 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009, Boston, MA, USA, July 19-23, 2009}}, pages = {656--657}, publisher = {ACM}, year = {2009}, url = {https://doi.org/10.1145/1571941.1572063}, doi = {https://doi.org/10.1145/1571941.1572063} }