A semantic approach to contextual advertising.

@inproceedings{broder-2007-semantic, author = {Andrei Z. Broder and Marcus Fontoura and Vanja Josifovski and Lance Riedel}, editor = {Wessel Kraaij and Arjen P. de Vries and Charles L. A. Clarke and Norbert Fuhr and Noriko Kando}, title = {{A semantic approach to contextual advertising}}, booktitle = {{SIGIR 2007: Proceedings of the 30th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, Amsterdam, The Netherlands, July 23-27, 2007}}, pages = {559--566}, publisher = {ACM}, year = {2007}, url = {https://doi.org/10.1145/1277741.1277837}, doi = {https://doi.org/10.1145/1277741.1277837} }