Information retrieval challenges in computational advertising.

@inproceedings{broder-2010-information, author = {Andrei Z. Broder and Evgeniy Gabrilovich and Vanja Josifovski}, editor = {Fabio Crestani and St\'{e}phane Marchand-Maillet and Hsin-Hsi Chen and Efthimis N. Efthimiadis and Jacques Savoy}, title = {{Information retrieval challenges in computational advertising}}, booktitle = {{Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010}}, pages = {908}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1835449.1835680}, doi = {https://doi.org/10.1145/1835449.1835680} }