The good, the bad, and the random: an eye-tracking study of ad quality in web search.

@inproceedings{buscher-2010-good, author = {Georg Buscher and Susan T. Dumais and Edward Cutrell}, editor = {Fabio Crestani and St\'{e}phane Marchand-Maillet and Hsin-Hsi Chen and Efthimis N. Efthimiadis and Jacques Savoy}, title = {{The good, the bad, and the random: an eye-tracking study of ad quality in web search}}, booktitle = {{Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010}}, pages = {42--49}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1835449.1835459}, doi = {https://doi.org/10.1145/1835449.1835459} }