Learning the click-through rate for rare/new ads from similar ads.

@inproceedings{dave-2010-learning, author = {Kushal S. Dave and Vasudeva Varma}, editor = {Fabio Crestani and St\'{e}phane Marchand-Maillet and Hsin-Hsi Chen and Efthimis N. Efthimiadis and Jacques Savoy}, title = {{Learning the click-through rate for rare/new ads from similar ads}}, booktitle = {{Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010}}, pages = {897--898}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1835449.1835671}, doi = {https://doi.org/10.1145/1835449.1835671} }