A/B Testing at Scale: Accelerating Software Innovation.

@inproceedings{deng-2017-ab, author = {Alex Deng and Pavel A. Dmitriev and Somit Gupta and Ron Kohavi and Paul Raff and Lukas Vermeer}, editor = {Noriko Kando and Tetsuya Sakai and Hideo Joho and Hang Li and Arjen P. de Vries and Ryen W. White}, title = {{A/B Testing at Scale: Accelerating Software Innovation}}, booktitle = {{Proceedings of the 40th International ACM SIGIR Conference on Research and Development in Information Retrieval, Shinjuku, Tokyo, Japan, August 7-11, 2017}}, pages = {1395--1397}, publisher = {ACM}, year = {2017}, url = {https://doi.org/10.1145/3077136.3082060}, doi = {https://doi.org/10.1145/3077136.3082060} }