Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising.
Mihajlo Grbovic|Nemanja Djuric|Vladan Radosavljevic|Fabrizio Silvestri|Ricardo Baeza-Yates|Andrew Feng|Erik Ordentlich|Lee Yang|Gavin Owens
| Anthology ID: | DBLP:conf/sigir/GrbovicDRSBFOYO16 |
|---|---|
| Volume: | Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval, SIGIR 2016, Pisa, Italy, July 17-21, 2016 |
| Year: | 2016 |
| Venue: | Annual International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) |
| Publisher: | ACM |
| Pages: | 375-384 |
| URL: | https://doi.org/10.1145/2911451.2911538 |
| DOI: | https://doi.org/10.1145/2911451.2911538 |
| DBLP: | conf/sigir/GrbovicDRSBFOYO16 |
| BibTeX: |
@inproceedings{grbovic-2016-scalable,
author = {Mihajlo Grbovic and
Nemanja Djuric and
Vladan Radosavljevic and
Fabrizio Silvestri and
Ricardo Baeza-Yates and
Andrew Feng and
Erik Ordentlich and
Lee Yang and
Gavin Owens},
editor = {Raffaele Perego and
Fabrizio Sebastiani and
Javed A. Aslam and
Ian Ruthven and
Justin Zobel},
title = {{Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising}},
booktitle = {{Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval, SIGIR 2016, Pisa, Italy, July 17-21, 2016}},
pages = {375--384},
publisher = {ACM},
year = {2016},
url = {https://doi.org/10.1145/2911451.2911538},
doi = {https://doi.org/10.1145/2911451.2911538}
}