Clicked phrase document expansion for sponsored search ad retrieval.

@inproceedings{hillard-2010-clicked, author = {Dustin Hillard and Chris Leggetter}, editor = {Fabio Crestani and St\'{e}phane Marchand-Maillet and Hsin-Hsi Chen and Efthimis N. Efthimiadis and Jacques Savoy}, title = {{Clicked phrase document expansion for sponsored search ad retrieval}}, booktitle = {{Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010}}, pages = {799--800}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1835449.1835622}, doi = {https://doi.org/10.1145/1835449.1835622} }