Comparing click-through data to purchase decisions for retrieval evaluation.

@inproceedings{hofmann-2010-comparing, author = {Katja Hofmann and Bouke Huurnink and Marc Bron and Maarten de Rijke}, editor = {Fabio Crestani and St\'{e}phane Marchand-Maillet and Hsin-Hsi Chen and Efthimis N. Efthimiadis and Jacques Savoy}, title = {{Comparing click-through data to purchase decisions for retrieval evaluation}}, booktitle = {{Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010}}, pages = {761--762}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1835449.1835603}, doi = {https://doi.org/10.1145/1835449.1835603} }