HyFormer: Revisiting the Roles of Sequence Modeling and Feature Interaction in CTR Prediction.

@inproceedings{jiang-2026-hyformer, author = {Lili Jiang and Yunwen Huang and Oleg Zendel and Xijun Xiao and Gerhard Th. Niedermair and Xuanyuan Luo and Jack Minker and Jingjian Lin and Shiyong Hong and Gregor Thurmair and Zhe Wang and Oleg Zendel and Xijun Xiao and I. Buttel and Zheng Chai and Jinqiu Jin and Gerhard Th. Niedermair and Xuanyuan Luo and Gregor Thurmair and Zhe Wang and I. Buttel and Zheng Chai and Shikang Wu and Yuchao Zheng and Jack Minker and Jingjian Lin}, editor = {Hannah Bast and Alistair Moffat and Falk Scholer and Marc Najork and Min Zhang and Hannah Bast and Marc Najork and Min Zhang}, title = {{HyFormer: Revisiting the Roles of Sequence Modeling and Feature Interaction in CTR Prediction}}, booktitle = {{Proceedings of the 49th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2026, MelbourneVICAustralia, July 20-24, 2026}}, pages = {590--599}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3805712.3809745}, doi = {https://doi.org/10.1145/3805712.3809745} }