Counterfactual Evaluation and Learning for Search, Recommendation and Ad Placement.

@inproceedings{joachims-2016-counterfactual, author = {Thorsten Joachims and Adith Swaminathan}, editor = {Raffaele Perego and Fabrizio Sebastiani and Javed A. Aslam and Ian Ruthven and Justin Zobel}, title = {{Counterfactual Evaluation and Learning for Search, Recommendation and Ad Placement}}, booktitle = {{Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval, SIGIR 2016, Pisa, Italy, July 17-21, 2016}}, pages = {1199--1201}, publisher = {ACM}, year = {2016}, url = {https://doi.org/10.1145/2911451.2914803}, doi = {https://doi.org/10.1145/2911451.2914803} }