Learning to advertise.

@inproceedings{lacerda-2006-learning, author = {An\'{i}sio Lacerda and Marco Cristo and Marcos Andr\'{e} Gon\c{c}alves and Weiguo Fan and Nivio Ziviani and Berthier A. Ribeiro-Neto}, editor = {Efthimis N. Efthimiadis and Susan T. Dumais and David Hawking and Kalervo J\"{a}rvelin}, title = {{Learning to advertise}}, booktitle = {{SIGIR 2006: Proceedings of the 29th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, Seattle, Washington, USA, August 6-11, 2006}}, pages = {549--556}, publisher = {ACM}, year = {2006}, url = {https://doi.org/10.1145/1148170.1148265}, doi = {https://doi.org/10.1145/1148170.1148265} }