Optimizing Marketing Subsidies via Counterfactual Learning with Asymmetric Reward Function.

@inproceedings{li-2026-optimizing, author = {Xiang Li and Yanghao Xiao and Chunyuan Zheng and Qian Zou and Cheng Bing and Wei Lin and Haoxuan Li and Zhouchen Lin}, editor = {Hannah Bast and Alistair Moffat and Falk Scholer and Marc Najork and Min Zhang and Hannah Bast and Marc Najork and Min Zhang}, title = {{Optimizing Marketing Subsidies via Counterfactual Learning with Asymmetric Reward Function}}, booktitle = {{Proceedings of the 49th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2026, MelbourneVICAustralia, July 20-24, 2026}}, pages = {993--1004}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3805712.3809750}, doi = {https://doi.org/10.1145/3805712.3809750} }