Multi-objective Aligned Bidword Generation Model for E-commerce Search Advertising.

@inproceedings{liu-2025-multiobjective, author = {Zhenhui Liu and Chunyuan Yuan and Ming Pang and Zheng Fang and Li Yuan and Xue Jiang and Changping Peng and Zhangang Lin and Zheng Luo and Jingping Shao}, editor = {Nicola Ferro and Maria Maistro and Gabriella Pasi and Omar Alonso and Andrew Trotman and Suzan Verberne}, title = {{Multi-objective Aligned Bidword Generation Model for E-commerce Search Advertising}}, booktitle = {{Proceedings of the 48th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2025, Padua, Italy, July 13-18, 2025}}, pages = {4299--4303}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3726302.3731952}, doi = {https://doi.org/10.1145/3726302.3731952} }