Entire Space Multi-Task Model: An Effective Approach for Estimating Post-Click Conversion Rate.

@inproceedings{ma-2018-entire, author = {Xiao Ma and Liqin Zhao and Guan Huang and Zhi Wang and Zelin Hu and Xiaoqiang Zhu and Kun Gai}, editor = {Kevyn Collins-Thompson and Qiaozhu Mei and Brian D. Davison and Yiqun Liu and Emine Yilmaz}, title = {{Entire Space Multi-Task Model: An Effective Approach for Estimating Post-Click Conversion Rate}}, booktitle = {{The 41st International ACM SIGIR Conference on Research & Development in Information Retrieval, SIGIR 2018, Ann Arbor, MI, USA, July 08-12, 2018}}, pages = {1137--1140}, publisher = {ACM}, year = {2018}, url = {https://doi.org/10.1145/3209978.3210104}, doi = {https://doi.org/10.1145/3209978.3210104} }