Learning Graph Meta Embeddings for Cold-Start Ads in Click-Through Rate Prediction.

@inproceedings{ouyang-2021-learning, author = {Wentao Ouyang and Xiuwu Zhang and Shukui Ren and Li Li and Kun Zhang and Jinmei Luo and Zhaojie Liu and Yanlong Du}, editor = {Fernando Diaz and Chirag Shah and Torsten Suel and Pablo Castells and Rosie Jones and Tetsuya Sakai}, title = {{Learning Graph Meta Embeddings for Cold-Start Ads in Click-Through Rate Prediction}}, booktitle = {{SIGIR '21: The 44th International ACM SIGIR Conference on Research and Development in Information Retrieval, Virtual Event, Canada, July 11-15, 2021}}, pages = {1157--1166}, publisher = {ACM}, year = {2021}, url = {https://doi.org/10.1145/3404835.3462879}, doi = {https://doi.org/10.1145/3404835.3462879} }