Estimating advertisability of tail queries for sponsored search.

@inproceedings{pandey-2010-estimating, author = {Sandeep Pandey and Kunal Punera and Marcus Fontoura and Vanja Josifovski}, editor = {Fabio Crestani and St\'{e}phane Marchand-Maillet and Hsin-Hsi Chen and Efthimis N. Efthimiadis and Jacques Savoy}, title = {{Estimating advertisability of tail queries for sponsored search}}, booktitle = {{Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010}}, pages = {563--570}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1835449.1835544}, doi = {https://doi.org/10.1145/1835449.1835544} }